Interpersonal communication outcomes of a media literacy alcohol prevention curriculum Journal Article

Authors: Banerjee, S. C.; Greene, K.; Magsamen-Conrad, K.; Elek, E.; Hecht, M. L.
Article Title: Interpersonal communication outcomes of a media literacy alcohol prevention curriculum
Abstract: Media literacy intervention efficacy literature has focused on media-relevant (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors), without much attention paid to interpersonal communication outcomes. This project examined interpersonal communication after participation in two versions (analysis plus analysis and analysis plus planning) of the Youth Message Development (YMD) intervention, a brief media literacy curriculum targeted at preventing high school student alcohol use. Participants attended a 75-mins media literacy YMD workshop and completed a delayed posttest questionnaire 3 to 4 months later. Overall, 68 % participants replied affirmatively to interpersonal communication about the YMD intervention. Communication about the workshop moderated the effects of the type of workshop (analysis plus analysis or analysis plus planning) on self-efficacy to counter-argue (but not critical thinking). Interpersonal communication moderated the effects of the YMD intervention on self-efficacy to counter-argue, thereby signaling the importance of including interpersonal communication behaviors in intervention evaluation. © 2015, Society of Behavioral Medicine.
Keywords: smoking; questionnaire; evaluation; curriculum; self concept; interpersonal communication; alcohol consumption; workshop; advertizing; social network; critical thinking; human; priority journal; article; high school student; alcohol prevention; media literacy; social norm; youth message development intervention
Journal Title: Translational Behavioral Medicine
Volume: 5
Issue: 4
ISSN: 1869-6716
Publisher: Springer  
Date Published: 2015-12-01
Start Page: 425
End Page: 432
Language: English
DOI: 10.1007/s13142-015-0329-9
PROVIDER: scopus
PMCID: PMC4656220
PUBMED: 26622915
Notes: Article -- Export Date: 7 January 2016 -- 425 -- Source: Scopus
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