Thinking through cancer risk: Characterizing smokers' process of risk determination Journal Article


Authors: Hay, J.; Shuk, E.; Cruz, G.; Ostroff, J.
Article Title: Thinking through cancer risk: Characterizing smokers' process of risk determination
Abstract: The perception of cancer risk motivates cancer risk reduction behaviors. However, common measurement strategies for cancer risk perceptions, which involve numerical likelihood estimates, do not adequately capture individuals' thoughts and feelings about cancer risk. To guide the development of novel measurement strategies, the authors used semistructured interviews to examine the thought processes used by smokers (N = 15) as they considered their cancer risk. They used grounded theory to guide systematic data coding and develop a heuristic model describing smokers' risk perception process that includes a cognitive, primarily rational process whereby salient personal risk factors for cancer are considered and combined, and an affective/attitudinal process, which shifts risk perceptions either up or down. The model provides a tentative explanation concerning how people hold cancer risk perceptions that diverge from rational assessment of their risks and will be useful in guiding the development of non-numerical measurements strategies for cancer risk perceptions. © 2005 Sage Publications.
Keywords: adolescent; adult; aged; middle aged; cancer risk; neoplasms; health behavior; attitude to health; smoking; risk assessment; cognition; attitude; interview; new york; risk reduction; decision making; emotionality; model; normal human; interviews; perceived risk; smoking behavior
Journal Title: Qualitative Health Research
Volume: 15
Issue: 8
ISSN: 1049-7323
Publisher: Sage Publications  
Date Published: 2005-10-01
Start Page: 1074
End Page: 1085
Language: English
DOI: 10.1177/1049732305276682
PUBMED: 16221880
PROVIDER: scopus
DOI/URL:
Notes: --- - "Cited By (since 1996): 10" - "Export Date: 24 October 2012" - "CODEN: QHREE" - "Source: Scopus"
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  1. Jamie S Ostroff
    344 Ostroff
  2. Jennifer L Hay
    265 Hay
  3. Elyse Shuk
    62 Shuk