Promoting participation in physical activity using framed messages: An application of prospect theory Journal Article


Authors: Latimer, A. E.; Rench, T. A.; Rivers, S. E.; Katulak, N. A.; Materese, S. A.; Cadmus, L.; Hicks, A.; Hodorowski, J. K.; Salovey, P.
Article Title: Promoting participation in physical activity using framed messages: An application of prospect theory
Abstract: Objectives. Messages designed to motivate participation in physical activity usually emphasize the benefits of physical activity (gain-framed) as well as the costs of inactivity (loss-framed). The framing implications of prospect theory suggest that the effectiveness of these messages could be enhanced by providing gain-framed information only. We compared the effectiveness of gain-, loss-, and mixed-framed messages for promoting moderate to vigorous physical activity. Design. Randomized trial. Method. Sedentary, healthy callers to the US National Cancer Institute's Cancer Information Service (N = 322) received gain-, loss-, or mixed-framed messages on three occasions (baseline, Week 1, and Week 5). Social cognitive variables and self-reported physical activity were assessed at baseline, Week 2, and Week 9. Separate regression analyses were conducted to examine message effects at each assessment point. Results. At Week 2, gain- and mixed-framed messages resulted in stronger intentions and greater self-efficacy than loss-framed messages. At Week 9, gain-framed messages resulted in greater physical activity participation than loss- or mixed-framed messages. Social cognitive variables at Week 2 did not mediate the Week 9 framing effects on physical activity participation. Conclusions. Using gain-framed messages exclusively may be a means of increasing the efficacy of physical activity materials. © 2008 The British Psychological Society.
Keywords: adult; controlled study; aged; middle aged; clinical trial; follow-up studies; neoplasms; controlled clinical trial; randomized controlled trial; motivation; self report; cognition; self efficacy; health promotion; self concept; intention; daily life activity; physical activity; walking; regression analysis; physical capacity; normal human
Journal Title: British Journal of Health Psychology
Volume: 13
Issue: 4
ISSN: 1359-107X
Publisher: The British Psychological Society  
Date Published: 2008-11-01
Start Page: 659
End Page: 681
Language: English
DOI: 10.1348/135910707x246186
PUBMED: 17925060
PROVIDER: scopus
DOI/URL:
Notes: --- - "Cited By (since 1996): 10" - "Export Date: 17 November 2011" - "CODEN: BJHPF" - "Source: Scopus"
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MSK Authors
  1. Althea Hicks
    2 Hicks