The effect of comparatively-framed versus similarity-framed e-cigarette and snus print ads on young adults’ ad and product perceptions Journal Article
| Authors: | Banerjee, S. C.; Greene, K.; Li, Y.; Ostroff, J. S. |
| Article Title: | The effect of comparatively-framed versus similarity-framed e-cigarette and snus print ads on young adults’ ad and product perceptions |
| Journal Title: | Tobacco Regulatory Science |
| Volume: | 2 |
| Issue: | 3 |
| ISSN: | 2333-9748 |
| Publisher: | Tobacco Regulatory Science Group |
| Date Published: | 2016-07-01 |
| Start Page: | 214 |
| End Page: | 229 |
| Language: | English |
| PMCID: | PMC5201191 |
| PUBMED: | 28042597 |
| DOI: | 10.18001/TRS.2.3.2 |
| PROVIDER: | manual |
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