#InSituPathologists: How the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology Journal Article


Authors: Cohen, D.; Allen, T. C.; Balci, S.; Cagle, P. T.; Teruya-Feldstein, J.; Fine, S. W.; Gondim, D. D.; Hunt, J. L.; Jacob, J.; Jewett, K.; Jiang, X.; Kaplan, K. J.; Kulac, I.; Meunier, R.; Riddle, N. D.; Rush, P. S.; Stall, J.; Stuart, L. N.; Terrano, D.; Uthman, E.; Wasco, M. J.; Williamson, S. R.; Wu, R. I.; Gardner, J. M.
Article Title: #InSituPathologists: How the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology
Abstract: Professional medical conferences over the past five years have seen an enormous increase in the use of Twitter in real-time, also known as "live-tweeting". At the United States and Canadian Academy of Pathology (USCAP) 2015 annual meeting, 24 attendees (the authors) volunteered to participate in a live-tweet group, the #InSituPathologists. This group, along with other attendees, kept the world updated via Twitter about the happenings at the annual meeting. There were 6,524 #USCAP2015 tweets made by 662 individual Twitter users; these generated 5,869,323 unique impressions (potential tweet-views) over a 13-day time span encompassing the dates of the annual meeting. Herein we document the successful implementation of the first official USCAP annual meeting live-tweet group, including the pros/cons of live-tweeting and other experiences of the original #InSituPathologists group members. No prior peer-reviewed publications to our knowledge have described in depth the use of an organized group to "live-tweet" a pathology meeting. We believe our group to be the first of its kind in the field of pathology. © 2017 USCAP, Inc All rights reserved.
Journal Title: Modern Pathology
Volume: 30
Issue: 2
ISSN: 0893-3952
Publisher: Nature Research  
Date Published: 2017-02-01
Start Page: 160
End Page: 168
Language: English
DOI: 10.1038/modpathol.2016.223
PROVIDER: scopus
PUBMED: 28084341
DOI/URL:
Notes: Review -- Export Date: 2 March 2017 -- Source: Scopus
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  1. Samson W Fine
    457 Fine